Kimbro's Study - About Domain Names.

Your domain name can spell your success on the Internet.
A good domain name is the best asset you can ever have. It can make your business
stand out in the crowd, or just float aimlessly in space.

The need to provide immediate clues to an online business led to the prevalence of
generic domain names. Generic names instantly provide the user with an idea of what a
business is all about, what to expect and look for in a site.

For instance, Etoys.com is a toy store.

The temptation of the generic name has been so powerful; that some companies even paid
ridiculously high prices to get the name they want. 

The domains Loans.COM and Wines.com were both bought for $3 million each.

Telephone.com was acquired for $1.75 million, while Bingo.com sold for $1.1 million.

Branding

However, generic names do not necessarily create the “buzz” that you’d like surrounding
your website. Branding has always been about proper names: 

McDonald's did not name their store Hamburger.

Hertz is not called Car Rental. 

FedEx is not Mail Carrier.

Kodak is not Photographs. 

Microsoft is not Computer Software.

For better branding results, your domain name should be memorable and easy to remember.

Remember the following tips when creating a domain name.

•  The domain name should be short
•  The domain name should be simple
•  It should be suggestive of your business category
•  It should be unique
•  It should be easy to interpret and pronounce
•  It should be personalized
•  It should not be difficult to spell
• It should not be difficult to remember